360MEG supported the JCPenney global re-launch throughout a fourteen day build that took over New York’s Pier 57 turning it into a mini-city complete with coat check, guest and media registration, reception area, cocktail party and of course a presentation room for almost 3000 analysts, influencers and press over the course of two days. Following the final presentation, JCP’s market cap had increased by $1.5 billion.
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