360MEG worked on the Playboy 60th Anniversary Production during the 2014 Super Bowl in New York City. The party was held at the Bud Light Hotel Lounge between the Intrepid Air Craft Carrier and Museum, and the Norwegian Cruise Line ship Getaway, which was transformed into the Bud Light Hotel. The party featured a special live performance by Nelly and Friends with beats provided by DJ Irie while Playmates in traditional Bunny costumes posed with guests. Sponsors included Bud Light, A&E Network, History Channel and Mini Cooper. 360MEG procured VIP guests and celebrities to make this party the talk of the town. Celebrities in attendance were Breaking Bad’s Aaron Paul, Cooper Hefner, Jet’s quarterback Geno Smith, Evander Holyfield, Solange Knowles, NFL Hall of Famer Michael Irvin, Ryan Phillippe, Queen Latifah and Johnny Knoxville. With over two thousand guests in attendance and fierce competition from other Big Game events, it was critical to curate a VIP crowd to crush the competition. 360MEG delivered as one Bunny put it, “We always throw one of the best Super Bowl parties. People are going to talk about it for another three weeks.”
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